Prehistoric search engines were ineffective, cluttered and garish. When Google arrived and dominated the internet they brought along guidelines and strategies that change the way you interact with your clients. Now you don't have to play by their rules, but not doing so might be your biggest mistake.
Let’s take a moment to remember the lost search engines. Relics of a simpler time, now forgotten in the shadow of the all mighty Google. Remember Ask Jeeves, AltaVista or Netscape Search? I have fond memories of navigating those cluttered, poorly designed search engines, usually accompanied by the soundtrack of a dial up modem. So what happened, what was their extinction event?
There are many other resources for those wanting the entire story, but in the interest of brevity let’s cover the basics. In 1996 two students of Stanford University California, Larry Page and Sergey Brin, were working on a search engine that ranked websites according to the number of other websites that linked to that site.
This method allowed for a much quicker, broader search with more relevant information. Before this, search engines had ranked sites simply by the number of times the search term appeared on the webpage, leading to a high volume of irrelevant and mixed results. Google was a much more “aware” search engine which has been refined since 1996 and has now become even more intuitive and adaptive.
WHY DO PEOPLE USE GOOGLE? TO KNOW, TO GO AND TO BUY
In 2015, Google is much more than a search engine. It’s a community for development and improvement. It offers new ways to connect with your client base and optimise your branding and core message. Google’s analytic tools give you a precise snapshot into how your clients interact with your business. Statistics such as website traffic sources, unique visitors and click rates help you evaluate what your visitors are drawn to, which content works and the extent of your online reach.
You don’t need me to tell you how important Google is to business. Chances are you’ve already started to think about how to incorporate Google into your digital strategy. Perhaps you’ve wondered if you can generate leads and carve out a niche online? Sure you may have an excellent website, but without a strategy in place how is anyone going to find it?
"SO, WHAT CAN GOOGLE DO FOR ME?"
By being aware of the various tools and methods that Google uses to return search results, you can optimise your website and your brand for maximum exposure. Allowing you to accurately target your desired markets, increasing your visibility and ensuring that your business and products will be found. More people rely on Google every day to find the answers they need. Smartphones now account for such a high volume of search traffic that Google automatically filters out websites that aren’t mobile friendly.
When designing a website or engaging in online business, you need a strong digital marketing strategy as a foundation, from which your business can grow organically and effectively. Marketing has changed but the underlying principles remain the same. Google AdWords, Google Plus Social Channels, Youtube and analytics allow you to maximise your brand exposure and communicate directly to those who are seeking your services.
Still not convinced? Want to know more?
Check out the at+m Online Marketing Strategies Brochure.
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