at+m integrated marketing

The Launceston Entertainment Complex (LEX) is Launceston’s hub for family fun. Comprising AirTime360 (Tasmania’s first and only indoor trampoline centre), Adventure Planet (an indoor/outdoor adventure play-centre for toddlers through to 12 years old), Laserforce Laser Tag, and Tassie Tiger Mini Golf; the LEX is Tasmania's premier kid's entertainment centre.

With a goal to unify the four activities it offers, the LEX had recently undertaken a re-branding to not only create a clear branding strategy that incorporates every feature of the complex under the all-encompassing ‘LEX’ umbrella, but also, to position themselves as the one-stop shop for family entertainment, and the ultimate venue for children’s’ parties.

at+m were tasked with creating a website that integrates every section of the LEX to display and promote the entire range of activities available in the complex. The site also had to embrace and augment the LEX’s new overarching branding, so a fully-inclusive online presence was a pivotal step.  

Health Care Insurance (HCI) approached at+m to assist them with increasing their members. The aim of the marketing strategy has been to attract more members between the ages of 23 – 35 (who do not currently think they need health insurance). The key to attracting this age demographic is through increased brand awareness and communicating with them through a combination of digital and traditional marketing strategies.

Due to the Public Trustee’s long standing position in the industry, they felt it was important to revitalize their current brand to position them for future growth and strengthen the relationship they have with Tasmanians. To do this, it was important that they implemented innovative and cutting edge marketing strategies designed to work within their 5 year plan. It was also crucial that all internal and external marketing communications portrayed their core business values and messages effectively.