at+m integrated marketing

Due to the Public Trustee’s long standing position in the industry, they felt it was important to revitalize their current brand to position them for future growth and strengthen the relationship they have with Tasmanians. To do this, it was important that they implemented innovative and cutting edge marketing strategies designed to work within their 5 year plan. It was also crucial that all internal and external marketing communications portrayed their core business values and messages effectively.

The Country Club approached at+m to create a campaign to reconnect them with the local community. The concept was to make their staff the “heroes of the Country Club” and as a result drive increased visitation from new and lapsed customers. This formed an underlying strategic plan to reaffirm their commitment to their employees and customers. The goal was to reflect the positive customer experience that their staff deliver.

Having produced award winning wines from the heart of the Tamar Valley, Goaty Hill Wines already had a well regarded reputation to uphold. But while the wines themselves were going from strength to strength, their website had sadly not improved with age.