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at+m marketing

Building a new website can be daunting and confusing especially with the jargon that gets thrown around. We have put together some plain English common questions based on what clients have asked us over the years. Still more questions? Please do not hesitate to contact us to help answer them.

Our Website Development Process

There’s no catch-all answer to this question. It’s like asking how much it costs to build a new house – it depends how many rooms the house needs to have, what sort of bathroom and kitchen you want, is it on flat or sloping ground, do you need a garage, what type of finishes etc, and much more.

Websites are the same. The cost of a new build is heavily dependent on the size and required functionality of each website. As such, we have to judge the cost of a new build based on an initial consultation, where we will discuss your business and the features your new website requires.

Generally, we would expect a new website build to take anywhere between 8 – 12 weeks, though this depends heavily on the features on the website, and the responsiveness of the client.

We built our first website over 25 years ago and many of our clients have had multiple sites built by us. Our business is built on our reputation to build sites that look pretty, work efficiently, but more importantly perform to our client’s requirements.

Definitely. Our team of designers, developers, SEO specialists, eCommerce experts, and copywriters all work full time, in house for at+m .

We have the in-house expertise and skills to complete a web development and digital marketing campaign from a team approach.

Absolutely. Our team will request your approval and feedback at each stage of the project before we move on to the next. This keeps you in the loop throughout the entire process, from design to development to launch.

WordPress is an open-source content management system which currently powers nearly 40% of websites online.

It can be thought of as your website’s operating system, just like Windows for your PC, or iOS for your iPhone. It has everything your website needs to create a great, responsive user experience on all devices, and includes in-built SEO features to get your website ranking on Google.

We are able to use WordPress to create fully customisable websites, incorporated into a CMS that allows us, or you, to easily edit website content on the fly.

Content development can be handled by our team of content developers. With all our new website builds, we populate the content throughout the site to ensure it is set up correctly and is aesthetically pleasing to the eye on all devices.

Of course, you may want to write the copy yourself, in which case our content development team will still review your content for best practice SEO for organic search results.

Of course we can! Many of our clients come in with examples of websites they like, and even if they don’t, we encourage them to do some research.

While we will never copy another website exactly, we can use it as an example of what you want your website to do, and how you want it to look and function. Our web designers and creative team will then work to create a website inspired by your examples, but which uses your branding, creating a unique site tailored to your business.

Yes, all of our websites are mobile-friendly. While many people do still use their laptops and desktop computers to access the internet, at least 50% of all global website traffic since 2017 has been from mobile devices.

We find that many of our websites receive much higher than 50% mobile traffic, and while the exact number of mobile visitors may depend heavily on your business, we can pretty much guarantee that neglecting mobile visitors will lead to a worse user experience for your customers.

Generally, a sitemap which organises your website pages into a hierarchical map will be the very first step of a new website build.

After discussing what you need in a new site, we will design the sitemap and go over it thoroughly with you before progressing to the next stage.

Yes, our custom eCommerce websites are built from the ground up in WordPress and integrated with WooCommerce or Shopify for customisation without sacrificing advanced functionality.

We have a range of packages available, depending on your requirements for website maintenance and support, including buying and installing your SSL certificates, hosting and any updates that you can not do yourself.

We also run a training session for you and your staff on learning how to update content and pictures on the site.

We invoice as key stages are completed, like the User Experience plan and sitemap, design, coding and development stages. If you are not an existing account, we do ask for a 25% deposit before we begin the project.

Yes, we allow one month from the launch date to correct any bugs or inconsistencies at no cost that appear after the new website goes live.

Existing Website & Hosting Transfers

Absolutely! We can make updates to, build upon, or completely redesign existing websites.

Domain name is what people use to visit your website i.e

It can often be located at places like GoDaddy or Crazy Domains where support is questionable at best. When you’re hosting your domain names with us, you will be guaranteed prompt responses and adequate solutions.

We will liaise with you to ensure a smooth transition with zero interruptions when transferring your domain name over to us.

DNS is what the world looks at when it comes to look for your website. Some things your DNS tells you:

  • Where the website is located
  • Where your emails are located

Our experts will liaise with you directly to make sure everything is up to scratch when it is migrated over.

A website is usually hosted on a shared hosting platform.

Our experts can help you switch hosts seamlessly and effortlessly, stress free to our dedicated hosting platform.

Emails are usually hosted in the same place the website is hosted.

However, it is not uncommon for it to be hosted elsewhere.

Regardless of how your emails are configured. Our experts will ensure you a zero downtime, stress free transition.

A Name Server is associated with your domain name. See “How do I transfer my domain name?”

When people make a request for your website, the Name Server is responsible for telling all the other servers around the globe where to go to pull the website related information.

When migrating over to us, we update these records to the let world know the website will be hosted on another platform.

General Website Terms

In the context of web design, a content management system is a piece of software which makes it easier to create and modify digital content on a website. Basically, it allows us, or yourself, to edit parts of a website without having to delve into the site’s code.

The advantage of a CMS here is that our team or yourself can quickly and easily make small text changes without having to change the structure of your site.

Responsive website design is an approach to website design, which is intended to create the best user experience across as many devices and screen sizes as possible. It is an essential strategy in the age of smartphones and tablets, as many users visiting your website will be using devices with differently sized screens which would otherwise make it difficult for them to see the content on your site.

Responsive design ensures that your website will respond to the device and screen size used by each user, creating a consistent user experience for anyone who visits your site, regardless of whether they do so from their desktop, tablet, or mobile phone.

A sitemap is a list of pages on a website. It is often represented in a hierarchical ‘map’, which displays the way users may move through your site to discover different pages.

Secure Socket Layer (SSL) is a widely used security protocol. In the same way that a passport may only be issued by the country’s government officials, an SSL certificate is most reliable when issued by a Certificate Authority (CA).

This is guaranteed security and is seen as extremely favorable by Google which will boost your search rankings.

Our team can set up, install and configure an SSL for your website with zero downtime and zero stress with our trusted SSL partner, Sectigo.

Website & Digital Marketing Strategies

Search Engine Optimisation (SEO) is the name given to a number of tactics and strategies used to get pages on a website ranking higher in search engine results pages, otherwise known as SERPs. Ranking highly on a Google SERP means that your website may be shown before your competitors for a non-branded search term.

SEO involves a range of factors, from having well-written website content with the right keywords to having a secure website. But even if you do everything right, it doesn’t mean you will rank #1 on Google, so beware of any marketers claiming to do so overnight. SEO is a long game, which takes patience, expertise, and research.

We can help you to optimise your website’s search engine presence through tailored SEO content development, website build best practices, local SEO, and through other methods.

Organic traffic is the name given to any website traffic which does not occur because of paid advertising, such as Google Ads or social media advertising.

While organic traffic is a great thing in itself, we see it as more of a symptom of other, greater things. A high proportion of organic traffic shows that your customers are so interested in your business, that they keep visiting your website, even without directly clicking on advertisements.

Google Ads are ads which display at the top and bottom of a Google results page, which enables your website to get to the top of the search results without relying solely on organic traffic and SEO.

at+m can help you to set up Google Ads to get more people clicking on your website. As a certified Google Partner, we are endorsed by Google to manage our clients’ Google Ads Accounts, including strategy for placement, budget allocation, and copywriting for ads.

Social media advertising is a cost effective way to reach your target audience online, and can also serve as a place where your customers can connect and talk about your products. It can be a very effective way to drive website traffic, or even to encourage customers to visit a physical store.

at+m can provide full-service social media management, including strategy for advertising placement, content development, and community management to minimise negative feedback. The primary social media platforms we use for our clients typically include Facebook, Instagram, LinkedIn and YouTube, though we also use Twitter and Pinterest, and we will always be up for a challenge if you have another platform in mind, like Snapchat or TikTok.

Remarketing is an advertising method which can be implemented on social media and Google Ads, which allows specialised advertisements to be delivered to users who have visited your website or performed a specific action within a given amount of time.

The benefit of remarketing is that the advertisements will only be delivered to users who have showed a clear interest in your business already through visiting the website, so we are able to create ads which are more ‘salesy’ than we could deliver to a cold audience, and which often have higher conversion rates than other ads.