Banner - Website Development: Should You Choose An Agency or Freelancer?

Whether you are looking to create a new website for your business or make updates to an existing one, the first order of business is deciding who you want to hire to get the job done. You could partner with an established digital agency, meet with a small firm, contact a freelancer, or even call your friend who has taken a couple of web courses…

But which of these options has the resources to deliver the best results for your investment?

As a website agency in Launceston ourselves, you can probably guess which side we are going to take – but not without good reason. Here are just a few benefits of working with an experienced agency over a small web firm or freelancer to design and develop your new business website.

More Credibility

When you are looking for a website company to work with, the first pieces of information you should look for are online reviews and portfolios of previous work. This is the best way to see if previous clients have been happy with their work and if you like the overall design and functionality of the websites they’ve done in the past.

When you explore an experienced agency, it is easier to find authentic online reviews through a simple Google Search, since they have probably worked with more clients than a freelancer. Since agencies have also probably built hundreds of websites, their portfolios will be more extensive, giving you a better idea of what they can do for you and your business.

Streamlined Project Processes

We often hear horror stories about freelancers who were hired for a job yet continue to delay projects, or small firms who lost their only web developer and don’t have the resources to keep the project moving. With an agency that has a full team and resources, you won’t experience these types of project delays.

We have the resources to keep moving forward, no matter the hurdles we face.

With over 40 years of experience, at+m sticks to strict processes when it comes to developing a website. We know what targets we want to hit and when we need them done by. If the web developer working on your website takes time off, we always have another team member who can keep the project moving along.

With a team on your side, we can also be developing your website copy, building the website, and designing custom graphics all at the same time, whereas a freelancer or smaller agency only have one or a couple people handling all aspects of the job which results in a lengthier timeline.

Diverse Expertise

An experienced agency has been building websites for years, so they’ve learned that they need to not only look to the past to avoid common mishaps, but also look ahead at the latest trends and technology.

At at+m marketing, our web team has vast experience building bespoke websites on multiple platforms, including WordPress. With the rise of online shopping due to the pandemic, we have also finetuned our skills in Shopify and WooCommerce for eCommerce clients who want to get products online or enhance their existing online shops.

These are just a few of our areas of expertise.

But you won’t just find knowledgeable web builders at an agency – you will also find business strategists, copywriters, graphic designers, SEO experts, and more that can work together to create a total online presence. At at+m we handpicked our team members, each bringing with them a special area of expertise, so we can strategically build websites and use logic to meet and exceed online goals.

We each have our own position but work as a team to achieve great things.

Better Communication

The nature of freelancing is to offer services as a side job, which often means they work during odd hours of the day around their other job. At an agency, on the other hand, you can rest assured knowing that we are contactable during regular business hours Monday to Friday. As clients are an agency’s lifeblood, we also put a stronger emphasis on total customer service, so communication is key.

“The level of service provided by the at+m team is first class… Their willingness to respond to my requests demonstrates they are a service provider who works for their client, not themselves…”


While you will be setup with a project manager at the start of your website project to reach out to, you also have the rest of the team ready to take your questions if that person is taking a day off. This type of continuous communication is what allows projects to move along efficiently – without playing phone tag trying to get a simple question answered.

More Ongoing Support

When a freelancer or small agency builds a website, that’s often the extent of their services: build a website, make it live, and move on to the next project. But no matter how well designed your website is, it is best practice to make regularly updates, so your website stays secure and grows with your business.

We provide continuous support as your website and business grows.

An agency like at+m has the resources to offer long-term services for your website. Whether you need to add a new service page a few months after launching, or you want to regularly stay ahead on WordPress updates to make sure your website is safe from hackers, we’re always here to help. Knowing that you have access to a team that can respond to support requests in a timely manner is that bit of extra value that comes with hiring an agency.

Let’s Chat About Your Website

As a website design agency, we understand that choosing who to hire to build your website is no small decision. That’s why when you get in touch with our team for the job, we will make sure you have all the facts and a clear understanding of our processes and expertise before you make your investment. If you’ve decided that an experienced agency is the right choice for you and your business to design and develop your website, get in touch with us today for a chat.