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The Public Trustee

Public Trustee Re-Brand

Public Trustee Re-Brand
Due to the Public Trustee’s long standing position in the industry, they felt it was important to revitalize their current brand to position them for future growth and strengthen the relationship they have with Tasmanians. To do this, it was important that they implemented innovative and cutting edge marketing strategies designed to work within their 5 year plan. It was also crucial that all internal and external marketing communications portrayed their core business values and messages effectively.
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Country Club Tasmania

“WE LOVE LOCALS” CAMPAIGN

“WE LOVE LOCALS” CAMPAIGN
The Country Club approached at+m to create a campaign to reconnect them with the local community. The concept was to make their staff the “heroes of the Country Club” and as a result drive increased visitation from new and lapsed customers. This formed an underlying strategic plan to reaffirm their commitment to their employees and customers. The goal was to reflect the positive customer experience that their staff deliver.
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Cradle Coast

Brand Activation

Brand Activation
Understanding that motivation to change a bad habit takes far more than just simply education alone. Tasmania's Cradle Coast Authority faced an ever growing challenge to effectively encourage their community of the Northern and North West Coast to begin to employ good ethics, placing the correct rubbish in the appropriate recycling bins. This was to be achieved not by scaring or scathing but by making people feel good about themselves and their actions.
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