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Social Media Audience Growth

Social Media Audience Growth
Developing a social media content strategy is one of the fundamental steps in planning an effective campaign. But what happens if you’ve done your homework, you’re posting content, and no one is showing up to the party?
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Investing in Marketing

Investing in Marketing
When you invest, you plan and strategize to minimize risk, and you work hard to create optimal outcomes full of benefit and positive return. In the past, marketing was a different beast entirely, with print, radio and television dominating and only an approximation available in terms of evaluating reach, sentiment and ROI.
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The Rise of Online Video

The Rise of Online Video
The ease of access to online video has driven a revolutionary change in the marketing of businesses over the last decade. As we enter the digital generation, businesses are jumping from traditional advertising like newspapers and radio to online videos, but is it worth the hype?
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