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Country Club Tasmania

“WE LOVE LOCALS” CAMPAIGN

“WE LOVE LOCALS” CAMPAIGN
The Country Club approached at+m to create a campaign to reconnect them with the local community. The concept was to make their staff the “heroes of the Country Club” and as a result drive increased visitation from new and lapsed customers. This formed an underlying strategic plan to reaffirm their commitment to their employees and customers. The goal was to reflect the positive customer experience that their staff deliver.
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News

Social Media Audience Growth

Social Media Audience Growth
Developing a social media content strategy is one of the fundamental steps in planning an effective campaign. But what happens if you’ve done your homework, you’re posting content, and no one is showing up to the party?
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News

Investing in Marketing

Investing in Marketing
When you invest, you plan and strategize to minimize risk, and you work hard to create optimal outcomes full of benefit and positive return. In the past, marketing was a different beast entirely, with print, radio and television dominating and only an approximation available in terms of evaluating reach, sentiment and ROI.
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