IRIS Computing has been providing IT solutions to businesses and individuals across Tasmania since 1993. With a brand that has remained relatively unchanged for much of its 20+ year lifetime, IRIS approached at+m to develop a brand positioning that better reflects the business, as well as reflecting the cutting-edge and dynamic industry in which it operates.
Health Care Insurance (HCI) approached at+m to assist them with increasing their members. The aim of the marketing strategy has been to attract more members between the ages of 23 – 35 (who do not currently think they need health insurance). The key to attracting this age demographic is through increased brand awareness and communicating with them through a combination of digital and traditional marketing strategies.Read More
Due to the Public Trustee’s long standing position in the industry, they felt it was important to revitalize their current brand to position them for future growth and strengthen the relationship they have with Tasmanians. To do this, it was important that they implemented innovative and cutting edge marketing strategies designed to work within their 5 year plan. It was also crucial that all internal and external marketing communications portrayed their core business values and messages effectively.Read More