Work : Tasmanian Flour Mills

Brand Essence

The Challenge

Whilst Tasmanian Flour Mills sell bulk, wholesale flour to commercial operators it was generally not known that a retail outlet was available to the general public right on their doorstep.

The Strategy

Our solution was simply to ‘shop it up’, give it a name and dress it up like any normal retail shop would. So The Mill Store came to life with a new logo and signage that welcomed retail customers.

The Impact

The result has seen an unprecidented number of customers taking advantage of bulk buying benefits on a retail level.

Brand Essence

Flour for the masses