Work : Launceston Entertainment Complex

The hub for Family Fun

The Challenge

The Launceston Entertainment Complex (LEX) is Launceston’s hub for family fun. Comprising AirTime360 (Tasmania’s first and only indoor trampoline centre), Adventure Planet (an indoor/outdoor adventure play-centre for toddlers through to 12 years old), Laserforce Laser Tag, and Tassie Tiger Mini Golf; the LEX is Tasmania's premier kid's entertainment centre.

With a goal to unify the four activities it offers, the LEX had recently undertaken a re-branding to not only create a clear branding strategy that incorporates every feature of the complex under the all-encompassing ‘LEX’ umbrella, but also, to position themselves as the one-stop shop for family entertainment, and the ultimate venue for children’s’ parties.

at+m were tasked with creating a website that integrates every section of the LEX to display and promote the entire range of activities available in the complex. The site also had to embrace and augment the LEX’s new overarching branding, so a fully-inclusive online presence was a pivotal step.  

The Strategy

The brief for the website was to create something visually vibrant, fun, and appropriate for all age groups within the target market. While the site had to accurately represent the individual experiences available within the Complex, it also needed to draw them all together to portray the LEX as an integrated and complete entity, rather than as individual activities.

Through the use of vibrant colours, eye-catching scrolling image banners, engaging video and bold grid/box style page layouts, the LEX website captures the fun and excitement of the Complex’s brand. Equally as importantly, the responsive design maintains both the design brief and functionality of the site across all user devices - from desktop, to tablet, to mobile.

The Impact

While still embracing the all-important branding, the bespoke website development for the LEX has successfully unified their experience offerings and effectively positions the Complex as a whole, nailing the message that the Launceston Entertainment Complex is indeed your one stop venue for family fun and out-of-this-world children’s parties.

Click to view the Launceston Entertainment Complex