It may come as no shock that 93% of social media users have a Facebook page. This has led to the obvious decision for businesses to get Facebook Business as a form of Social Marketing. However, somewhere along the way, business owners and marketing professionals have missed the point of social media completely.
As social media is a relationship building platform, its purpose is to encourage and facilitate discussion. It is NOT a space to solely throw product information or promotions down people’s throats! In fact, 45% of users said they would likely unfollow a brand on social media because of too much self-promotion.
The general guide is 80% generic content, 20% product promotion and business information.
What content do users preference?
- Photo posts get 39% more interaction
- Videos have 135% greater organic reach than photos
- Shorter posts get 23% more interaction
- Question posts get 100% more comments
- 35% of Facebook Fans like a page so they can participate in contests
It is also so important to attract fans that are within a desired target market. As what’s the point of having a fan who doesn’t like or understand your products or services? This can be achieved through posting quality and relevant Facebook posts, or targeting Facebook Advertising directly to specific demographics (check out Facebook ‘Ads Manager’ for more information).
Social Media Marketing should always be content driven and meaningful. Our Social Media Management philosophy is “quality not just quantity” thus aiming to engage fans, and not merely generate mass “likes”.
It is important that we view social media as a journey, not a destination. As given its constant evolution, we may never actually arrive. Yes, Facebook advertising can be an integral means of generating Social Media ROI. But relax and start having a little bit of fun with it. Of course, if you don’t have time to “bring in the professionals”!
As an inbound and outbound marketing agency, we manage social media accounts every day for our clients. We understand it can be overwhelming if you’re a busy business owner, marketing manager or communications director.
So contact us for a free consultation and strategy meeting!
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