Did you know the average person spends 110 hours online per month? It probably doesn’t come as too much of a surprise as you are more than likely guilty of this yourself, are we right?
With 93% of buyers researching products online before making buying decisions, it’s safe to say a website should act as the core of your business. Consumers will usually consult an average of 10.4 different sources before making a purchase decision. So, it’s pretty darn important that your website shapes up!
Just as people judge a physical store’s appearance, they also judge the appearance of a website. Website appearance is just one of the many components that contribute to what us tech junkies refer to as “user experience” (UX). Other factors include:
- Ease of Navigation;
- Menus clearly defined;
- Page and Content load times;
- Calls to Action;
- Contact points; and
- Cybernetic Flux Capacitor (it’s not as scary as it sounds.. well maybe it is).
Unfortunately, 38% of people will stop engaging with a website if the content/layout is unattractive. In addition, 47% of website visitors first access the company's products or services page. So if your business isn’t ticking these boxes, then it’s very possible that your bounce rate is high (bounce rate = percentage of website visitors that navigate away from the site after viewing only one page).
There is so much more to a website than meets the eye. If correctly done, there will be multiple forces working behind the scenes to ensure your website “gets seen” by your target market and even target location! How can we do this you might ask? Well, let’s just say we have a few tricks up our sleeves...
SEO (search engine optimization) and SEM (search engine marketing) are the hidden gems that work hand in hand to get your website to the very top of a prospective customers’ Google search. These people may not even know your business exists and are simply looking for a product or service to fit a certain want or need.
We refer to these moments as “micro moments”:
- I want-to-know moments,
- I want-to-go moments,
- I want-to-do moments, and
- I want-to-buy moments.
It is vital that your business has a presence to ensure that you are there for the moments that matter.
The average life of a website is approx. 3 years, so if you divide the cost by 36 months, it doesn’t really seem that bad does it (that’s a rhetorical question)! Especially considering a website should be the central portal of all important information regarding your brand and business operations.
So go on, hop to it and get your business seen on the WWW!
For more information, give us a call 1800 356 164 or click us an email to firstname.lastname@example.org
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