IRIS Computing has been providing IT solutions to businesses and individuals across Tasmania since 1993. With a brand that has remained relatively unchanged for much of its 20+ year lifetime, IRIS approached at+m to develop a brand positioning that better reflects the business, as well as reflecting the cutting-edge and dynamic industry in which it operates.
The Launceston Entertainment Complex (LEX) is Launceston’s hub for family fun. Comprising AirTime360 (Tasmania’s first and only indoor trampoline centre), Adventure Planet (an indoor/outdoor adventure play-centre for toddlers through to 12 years old), Laserforce Laser Tag, and Tassie Tiger Mini Golf; the LEX is Tasmania's premier kid's entertainment centre.
With a goal to unify the four activities it offers, the LEX had recently undertaken a re-branding to not only create a clear branding strategy that incorporates every feature of the complex under the all-encompassing ‘LEX’ umbrella, but also, to position themselves as the one-stop shop for family entertainment, and the ultimate venue for children’s’ parties.
at+m were tasked with creating a website that integrates every section of the LEX to display and promote the entire range of activities available in the complex. The site also had to embrace and augment the LEX’s new overarching branding, so a fully-inclusive online presence was a pivotal step.