Review, Adapt & Improve Your Digital Marketing - at+m marketing

In the wake of COVID-19…

Fortunately, many of the COVID-19 restrictions are being lifted, and most of us are transitioning back into our ‘normal’ lives.

But this new normal is far from the normal we knew. Many businesses have struggled to make it through to the other side, and those who couldn’t adapt to the environment found themselves unable to even serve their customers, even if they were ready to buy.

One of the positive things we noticed was how well some businesses were able to adapt. Those who had strong websites set up and who were already using digital marketing found themselves in a great position to continue serving their customers. eCommerce and online shopping are booming and growth is expected to continue as more consumers get used to shopping online.

As eCommerce and online activity continue to grow, digital marketing and websites become assets of more and more value to businesses. Pivoting your marketing strategy may be essential to serve this new market, whether that means getting online, reviewing your online presence, or starting from scratch with a new strategy.

We have put together a range of packages, all aimed at improving your business’s online presence. We can help you to get online, audit your existing strategy, or create and entirely new strategy to really hit the ground running.

Lights On

How can we build your strategy from the ground up?

Have you never used digital marketing before? Maybe you tried but you didn’t get the results you were after?

With a little help, you could implement a strategy using digital marketing to make your business more visible online to your existing customers, as well as to new customers.

With this package, we can build you a digital marketing strategy based on insights into your business and the opportunities available to you to stay engaged with your customers during this pandemic.

We will review your marketing and existing online presence (if you’ve got one) and come back with a strategy to get your business online – where all the customers are.

Stage 1: Digital Marketing Review + Strategy

After reviewing your existing online marketing and getting to know your business during our consultation, we will come back to you with a digital marketing strategy specific to your business needs, designed to achieve your objectives and stay engaged with customers despite the changed environment.

Stage 2: Implementation of the Strategy

Implementation will be different for every business, depending on what you would like to achieve, and what the opportunities are for your niche. We’ll discuss the strategy along the way, coming up with ideas that fit your business and which we can back up with tangible results.
We can advise on estimated costs during your consultation, and we can be open to a range of budgets.

Polish Up

How can we improve your marketing?

Maybe you have used digital marketing before, and you’ve achieved some good results, but you haven’t really established a strategy get the most from your marketing.

This package will begin with a thorough review of your online presence and marketing activity, taking a strong focus on your website, Local SEO and social media. We will supply a report to you detailing the outcomes of our investigation, and noting any direct recommendations we have to fuel the new marketing strategy.

Following the review, we will put together a strategy to build on your existing capacity and improve your engagement online.

Stage 1: Thorough Digital Marketing Review

Website and Search Engine Optimisation audit
Local SEO + Online Reputation (Reviews) audit
Social media marketing audit

Stage 2: Adapted strategy to find and attract new customers

We will adapt your existing marketing strategy and come up with some new strategies to attract new customers for your business.
The new strategy may include:

Recommendations on website updates/new website
Revised social media marketing strategy
An advanced email marketing/marketing automation strategy
Search engine optimisation recommendations

Stage 3: Implementation of the new strategy

Implementation will be different for every business, depending on what you would like to achieve, and what the opportunities are for your niche. We’ll discuss the strategy along the way, coming up with ideas that fit your business and which we can back up with tangible results.
We can advise on estimated costs during your consultation, and we can be open to a range of budgets.

Bounce Back

How can we help you to plan for what comes next and beyond?

The disruption caused by coronavirus gives a chance for a fresh start, with a new business and marketing plan designed to uncover opportunities and propel you into the future.

With the rise of digital marketing during the crisis, many are expecting further-flowing increase in the use of social media and online eCommerce as more businesses get on board and more customers engage online.

This package is designed to completely review your marketing and business practices and come up with a new strategy to adapt your business for success. We will engage in a thorough review of your existing and past marketing and business practices, which we will then compile into a business and marketing plan supplied to you.

To bring it all home we can implement the marketing strategy as proposed in the plan and review the results generated along the way, including regular reporting.

Stage 1: A thorough review of existing marketing and business practices, including:

Website & SEO Audit
Local SEO audit, including GMB (Google my Business) profile
Social Media Marketing Audit
Traditional advertising audit
Brand Audit

Stage 2: A detailed marketing and business plan, including:

Business and Marketing plan, including;
- Market & Business analysis
- Competition analysis
- SWOT analysis
- Business objectives & goals
- Marketing objectives & goals
- Marketing strategy focused on digital media
- 12-month timeline for proposed marketing strategy

Stage 3: Implementation

Implementation will be different for every business, depending on what you would like to achieve, and what the opportunities are for your niche. We’ll discuss the strategy along the way, coming up with ideas that fit your business and which we can back up with tangible results.
We can advise on estimated costs during your consultation, and we can be open to a range of budgets.