at+m marketing

Cradle Coast

The Brief

Understanding that motivation to change a bad habit takes far more than just simply education alone. Tasmania’s Cradle Coast Authority faced an ever growing challenge to effectively encourage their community of the Northern and North West Coast to begin to employ good ethics, placing the correct rubbish in the appropriate recycling bins. This was to be achieved not by scaring or scathing but by making people feel good about themselves and their actions.

The Approach

We proposed a concept where people would say, "Now there's a good sort by sorting their rubbish". It stood for a lot of things, for one Start, Organise, Recycle, Think. A simple message that educates as much as rewards through a committed brand awareness campaign including 4 TV Commercials designed to retain a consistent, engaging, loud and clear message appealing to local communities.

The Results

Now considering the amount of waste placed in landfill in Australia each year is enough to cover Tasmania nearly 4 times over, it makes sense, it's time for a good sort.

Public Health Notice

At at+m marketing we care for your health and wellbeing. The coronavirus poses a threat to our state – for some more than others. We are happy to still conduct face-to-face client meetings plus progress projects by email, phone and Skype. However, our work will be conducted as much as possible remotely, so that you can be assured we are minimising any risk to ourselves and therefore to our clients.

We will continue to operate and be available for new and existing clients.

We encourage everyone to stay safe and please be guided by health authorities to give yourselves the best protection.

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