Arbscape
Branding + Website Development
The Client
Arbscape is a Tasmanian arborist business offering expert tree care services to private landowners and local councils. Their focus is on professional, safe, and sustainable management of trees across residential and public spaces.
The Brief
Arbscape came to us to create a brand and website from the ground up. The goal was to present them as a qualified, reliable tree care provider and to help them stand out in a market dominated by general trade businesses.
We were engaged to develop a complete brand identity and apply it across a professional website and printed collateral.
Project Overview
Client
Arbscape
Services
Graphic Design
Website Development
Key Outcomes
New Brand Development
Website Launch
Our Approach
We realigned the brand and digital experience to reflect Victoria’s clinical credibility and improve conversions.
We started by creating a clear and confident brand identity. The circular logo and natural colour palette were designed to reflect Arbscape’s connection to the environment while keeping the look professional and straightforward.
These visual elements shaped the design approach across the website and print material. Custom icons were created to support service explanations and add personality without clutter. Website content was written to emphasise qualifications, experience, and community focus.
The Outcome
The brand and website launched in 2023 and have helped position Arbscape as a serious operator in the local arborist space.
The business now has a strong digital foundation and a clear point of difference in how it presents itself to both residential and commercial clients.
Since launch, the site has continued to build momentum in search performance. Organic traffic has grown steadily, with Arbscape now appearing in strong positions for relevant arborist and tree care terms. These rankings are translating into regular inbound enquiries and a growing awareness of the brand, especially in northern Tasmania.