Launceston, Tasmania – AT+M Marketing (AT+M) is excited to announce the appointment of Amanda McEvoy as General Manager, bringing extensive expertise in marketing strategy, organisational leadership, and community engagement to the Launceston-based agency. Amanda’s appointment reinforces AT+M’s commitment to delivering innovative, data-driven solutions across Australia for large companies, SMEs, and Not-For-Profit organisations.
Amanda joined AT+M following nearly seven years with Launceston Central as Executive Officer, where she led a comprehensive organisational transformation. This included a complete restructure, a new funding model, and modernised reporting. Amanda built in-house design, data analysis, and marketing expertise while managing a board transition and advancing governance and financial management. Her leadership helped establish Launceston Central’s national reputation in destination marketing, with award-winning campaigns such as ‘Love Launnie’ and ‘Winterlicious’ revitalising the city centre and growing audience and social media engagement by 70%.
“Amanda’s proven record of building strong community and stakeholder relationships, along with her strategic mindset, aligns perfectly with our vision for AT+M’s growth. We’re confident that her leadership will further enhance our commitment to quality and creativity in delivering outstanding results for our clients.”
Dan Canham, Owner/Director
Amanda will drive AT+M’s operations and strategic direction in her new role, elevating its offerings and enhancing its reputation as a premier marketing and web design agency serving clients nationwide, with a diverse portfolio of over 100 clients, including St Vincent de Paul Society Tasmania, Catholic Care, the Tasmanian Government, Thrive Group, Shark Ninja, and Michael Hill Jeweller. AT+M is a trusted partner for organisations seeking creative and strategic marketing approaches in a rapidly evolving digital landscape.
“AT+M is a unique agency with a strong track record of supporting clients through innovative marketing, I am excited to work alongside a talented team as we expand our digital footprint and deliver measurable results for our clients. Having worked closely with organisations across Launceston, I’ve seen the transformative power of targeted, community-driven marketing, and I look forward to bringing that focus to our clients across Australia.”
Amanda McEvoy, General Manager
About AT+M Marketing:
AT+M is a digital marketing agency headquartered in Launceston, Tasmania, servicing clients across Australia and beyond. From advertising campaigns and website design to brand development and online marketing solutions, we are 100% strategic and 100% creative. Our approach blends logic with creativity to ensure optimal results and long-term success for our clients.
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For media inquiries, please contact:
Dan Canham, Owner/Director
0422 420 787
dancanham@atmmarketing.com.au
