Work : Sanctuary Lakes

Web Development

The Challenge

Sanctuary Lakes is one of Australia’s top 100 golf courses and residential estates located just a Seven Iron from Melbourne’s CBD. They needed a comprehensive digital campaign that reflected the brand heritage while delineating a wide range of services and facilities.

The Strategy

The concept is to attract more members, more residents, and more people utilising the facilities. Sanctuary Lakes Club offers an unsurpassed range of facilities for its members including an 18 hole Greg Norman designed championship golf course and lake, tennis courts, member lounge, practice fairways, security and gated community to name a few.

It’s one reason why they hosted the Men’s Victorian PGA Championship for 5 years.

The Impact

Attendances have been steady. In a tough economic environment and golf participating in general in decline the figures have been reassuring. Unique visitors hits are up and people are staying on the site longer exploring. Bookings are up and our score card is on par.

Concept, web, press and brochure.

Sanctuary Lakes Club Website

Web Development