A local retail optometrist with stores around Tasmania needed refreshing, create a new over arching TV concept to engage a new audience, create recognition, enhance brand perception and increase sales. To embed the brand as ‘the’ Optometrists and eye wear specialists.
As a parochial town steeped in history generations of families all have a story, unique traits and even features inherited from our parents and their parents parents. The notion to was to luv your eyelines.
Based on qualitative research appealing to a younger market the imagery suggested a refreshing change to a bland retail driven business model and appeared a much larger brand in a market dominated by national competitors.
The brand has a distinctive unique positioning and proposition that only they could use, owning a piece of real estate in the minds of their customers.