Work : Clublinks

Re-brand & Launch

The Challenge

Clublinks is a multi faceted professional golf management business that services some of Australia’s best golf courses, clubs and residential estates. Keeping them on course. Literally and metaphorically. An evolving market place has determined a re-branding and communication plan to represent all the components of the business in a consistent over arching theme reflecting the professional nature of the brand whilst still having fun.

The Strategy

Whilst their background is golf, the essence is, down to business. We identified that the core services must indeed speak to a unique and yet finite target market. The research yielded a corporate but young at heart brief encapsulating the spirit of the game, with the vision to be industry leaders. We built a bold ClubLinks brand proposition reflecting the key values of commitment, passion and persistence, whilst having fun. Just like golf itself - developing a logo, brand identity, brand guidelines and a 360° marketing plan.

The Impact

Yet to be officially launched, a complete cultural swing has been embraced from both an internal and external point of view. Seems right on course.