
Nursecare Personnel
Nursecare Personnel was looking to firm up its brand positioning in the face of a fiercely competitive recruitment sector.
We see it all around us, everywhere we go. The average Australian is exposed to hundreds, if not thousands of advertising messages daily. The question is, how many of them actually sink in? (After all, that’s what you’re paying for).
Advertising is designed to attract the public's attention to an idea, a business or a product. A good advertisement will produce a change at some level, - change in a customer’s perceptions, attitudes or behaviour. Your advertising should make them decide to deal with you.
Our creative team will develop an integrated advertising campaign, across the most appropriate and cost-effective range of media, to ensure your message gets to the right people at the right time – everywhere they look.
at+m integrated marketing can bring to the table a full understanding of the local market with all the insight you would expect from a National communications agency.
Our dedicated Media Department will assist you to make the right media decisions for your business and, where appropriate, include an integrated mix of platforms and channels from the new media environment.
The media may change, but the most effective advertising says the right thing to the right person at the right time. But there’s no reason to say you should only advertise in one medium at a time.
An integrated marketing campaign, reinforcing the same message across any number of media, will always produce greater results.
Here are just some of the options:
We can make it easy and take the hassle out of dealing with all of these media options. One point of contact will give you informed advice, and we do all the legwork.

Nursecare Personnel was looking to firm up its brand positioning in the face of a fiercely competitive recruitment sector.
Tasmania has many iconic things. One of them has been part of everyday life since 1878.
If there’s one thing that creates ‘activity’ in a car yard, it’s the sense that there’s already some of it going on. Right now!

To start with, here’s a quick summary of the rebranding journey we took on this product leading up to the TV commercial.
Health Care Insurance (HCI) approached us to explore various rebranding options during a time of much change and upheaval in its core industry – forestry, timber and paper manufacturing.
Ninth Island, named after the nearby island of the same name, was originally released as Pipers Brook’s second label wine and has since become a household name in its own right.
This self-promotional radio campaign came about as at+m had a great story to tell regarding a process on offer across its sprintaprint division.
at+m approached Launceston local and popular national TV identity, Dr. Harry Cooper, to appear in a testimonial style spot for The Eye Hospital.

Pure Foods Eggs, supplier of around 80% of Tasmania’s egg produce, came to us wanting to reinforce their market leadership and ‘Tasmanian Fresh’ image.
Tasmanian-based truck manufacturer, Haulmax, had a very specific message for the mining sector.