Sprintaprint:
James Boag's
As a long-time next-door neighbour to The Boag’s Centre for Beer Lovers (and therefore possessing a full appreciation for the wonderful aroma of their hops) it was only fitting they approached at+m for their point-of-sale material – for both the Centre and for bottle shops further afield.
Now, to be clear, another agency handles the above-the-line brand duties for James Boag’s, therefore in this instance at+m was happy to work within that framework, providing design and printing services.
Good point-of-sale should simply present a clear offer or direction. If the branding has done its job, people will already be in the store to read it. And so here our task was more about clarity, price, quality and prompt delivery of the goods.