Online:
Wursthaus
Tasmanian gourmet producer Wursthaus approached at+m integrated marketing to redesign their website. What they got was an entirely new way to connect to their customers.
The at+m marketing team made the entire process of designing and commissioning our new content managed website enjoyable and rewarding,
Their work was well researched, the graphics and layout beautifully designed, and the back up and training delivered as promised.
Apart from attracting new business we wanted our site to be a reference tool for our existing customers that was easy for us to maintain and manage ourselves.
We are very happy with the performance and flexibility of the product.
Bruce McCarthy
Director Operations/Sales — Wursthaus Pty Ltd
Grand Designs
The visual style features detailed ornamental accents that bring to mind delicatessen stores of yesteryear.
Upon arriving at the home page, the visitor is greeted with a dramatic swathe of red and black, cementing the Wursthaus brand in the mind.
Welcome Home
Four feature articles are shown in a space-saving fashion, separated by a smooth cross-fade transition.
The three most important aspects of the Wursthaus company are presented: the entire Product Menu, information for Wholesale clients and a brief description about each of the Wursthaus retail stores.
Website Features
The Wursthaus Product Menu remains available as you progress deeper in the site. You are never more than two clicks away from exploring every product available in their store.
Wursthaus at Olivers has its own section, to allow people to explore this Launceston store's catering facilities and art gallery.
Search Engine Optimisation
The Wursthaus website launched in January 2009 and has made its mark on Google (April 2009):
- fresh sausage tasmania — #1
- smoked sausage tasmania — #1
- gourmet sausage tasmania — #2, #3
- delicatessen tasmania — #2
Client Profile
Wursthaus is a totally Tasmanian Company manufacturing and distributing a vast range of high quality meat products, with two retail stores in Hobart and one in Launceston Tasmania.