Tasmania’s Underwater Centre is the only diving school in the Southern Hemisphere that can guarantee their students a place on future mixed gas courses. As a world-recognised leader in the field, they were looking to attract a certain kind of driven individual to their commercial diving courses.

A key component of this project was casting the talent and directing the photo shoot to come away with just the right hero shot. What we wanted to capture was the serious diver’s determination and sense of self-reliance.

To tap into this, we developed a tonality you might expect to find in a military recruitment campaign. The insight being that these candidates are proud, tough and know exactly where they want to go. So we gave this audience an even clearer path, challenging them to dig deep and get onboard with one of the few courses that allows them to go all the way in the world of commercial diving.

Visit the Underwater Centre Tasmania Website

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