Client requirements

Inquizitive in Launceston sell educational toys, games, puzzles and gifts. They approached us with the desire to create an online store that would allow them to post blog articles, have an event calendar and send email newsletters.

All this, in addition to the common need for businesses today to manage their own website content with autonomy.

Our response

Our first task was to seamlessly combine a blog content management system with a full-featured e-commerce platform. The website visitor is completely unaware that they are switching between two different and powerful applications. Inquizitive reaps the benefits of using software dedicated to these tasks.

Website features

The visual design of the site was built upon Inquizitive's existing branding, and their love for the colour green. The palette was widened to encompass bright primary colours that emphasise the fun-loving nature of Inquizitive.

Secure payments are handled by the integration of the eWAY payment gateway, and delivery via Australia Post is automatically calculated from the package weight and destination postcode. We also enabled the online database to be synchronised with Inquizitive's in-store MYOB stock control system.

The work didn't stop, even after the official launch in December. Soon after, we added the first of a series of online games that allow visitors to try The Kaleidoscope Classic before they buy.

Search Engine Optimisation

Despite its very young age, the website still holds its own when it comes to search engine results.

The following keywords all appear on the front page of Google (March 2009):

• educational toys tasmania - #8
• educational games tasmania - #10
• educational gifts tasmania - #7
• exercise your mind - #4

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