Direct:
Tasmanian Perpetual Trustees Limited
As their designated supplier of marketing solutions, at+m integrated marketing are considered an extension of their marketing department. TPTL use our full range of marketing solutions, including creative and design, advertising and media, publishing, sprintaprint, mailing logistics and online.
Recently we worked closely with TPTL in the planning and implementation of their Make a Will campaign. This campaign utilised a number of marketing mediums from advertising via traditional media such as television, to direct mail packages that were supported and tracked through a dedicated website.
The creative concept underpinning this campaign was that by making a will one can leave a future. Warm imagery and captions were executed using emotive appeals incorporated into a personalised direct mail piece. The target audience for the campaign was young families who were yet to consider making a will.
To date, the result of the campaign has been a response rate of 7.8%, which is triple the average rate to deem a campaign successful. The extremely positive response to the campaign has contributed to generating a significant return on investment for the client, highlighting the effectiveness of targeted direct mail solutions.