Direct:
Brown Brothers
Mailed to an extensive database developed by Tamar Ridge Estates over a number of years, the Wine Club Members direct mail piece has been developed by at+m integrated marketing to invite customers to join the Wine Club for the unique opportunity to sample Australia's Coolest Wines.
Tamar Ridge Estates brings together a selection of Estate grown brands from Northern Tamar Valley to the East Coast of Tasmania.
This specific project does not rely on any gimmicks or lavish claims, it uses the basic principles of direct mail - send a well written and personalised cover letter, along with an attractive offer from a strong and reputable brand, to the right customer.
Although the industry standard for direct mail is a reponse rate of 2.5%, at+m integrated marketing is consistently achieving response rates of between 7% and 15% and as the database is refined, results of up to 40% are expected.
This represents a premium return on investment for any business.