Direct Mail:
Pianos First
Pianos First were looking to promote their national pre-Christmas piano offer – a free Tasmanian Gourmet Christmas Hamper for all Alex.Steinbach piano purchasers.
As a warmer alternative to the standard white DL envelope, oversized square postcards were sent out to their database.
For added visual impact, the front of the piece features an optical illusion combining the feel of a candlelit Christmas setting with the familiar shape of a piano keyboard.
The DM campaign coincided with in-store mobiles and online banners to further highlight the incentive for pre-Christmas browsers.