Design:
Woolcock Partners Real Estate
at+m integrated marketing were approached by Woolcock Partners real estate, to assist with the redeveloping of their brand. They felt that they needed a new fresh image that appealed to a younger market.
Upon appraising the project, we saw that it was not just a new logo that was required, but a total brand overhaul. This process involved the selection of new colours and logo design, which were then integrated across all marketing materials for the business including their building, vehicles, for sale and auction signage. New look press adverts were also developed.
The twelve months to date indicate that their brand awareness is now sitting on 80% and because of other measures taken, such as staff training, they are currently up 35% on sales written compared to the twelve months prior to the re-branding. For this customer, it equates to the best year ever in their history.