Design:
Micheal & Mary Wilson’s Velo Wines
A family run business operating out of Tasmania’s pristine Tamar Valley, Velo Wines were referred to at+m integrated marketing by a business associate with the primary objective of developing outstanding labels that would differentiate its hand crafted Tasmanian wines from competitors.
In response, we set to work in designing a range of modern, unique and contemporary labels that would appeal to Velo Wines’ target market of young professionals.
These concepts have been extended across all their marketing materials - corporate brochure, road signage, table cards and concepts for cellar door displays. This range of marketing collateral has assisted Velo Wines to quickly position themselves as producers of sophisticated and quality Tasmanian wines.
We continue to work closely with the client in the implementation of the new look brand, and anticipate future projects will include the construction and design of a contemporary e-commerce website and further marketing materials to increase their brand awareness.