One of their divisions manage the Australia-wide promotion and distribution of Alex Steinbach pianos.

at+m integrated marketing were briefed on a project requiring the concept for in-store (Point of Sale) campaign for national retailers.

The final result was “Music comes alive” with an Alex Steinbach Piano. To visually represent this concept a series of experimental images were created using light dancing across the beautiful finish of an Alex Steinbach keyboard. The campaign and images reflect the customer benefits of life, music, energy and beauty.

This campaign was extended into a full suite of POS items which provide a visually exciting and dominating presence on the shop floor.

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