They wanted a simplified and highly recognisable new logo – one befitting a growing, service-driven business. We were able to achieve this in a completely fresh and dynamic way.

Using letters in the SAMEDAY name, we also created a character called ‘ED’.  Half electrical plug, half smiley face, this icon symbolises the prompt, friendly service promised in the company name.

The new look and feel with its reassuring tagline ‘Ed’s on it!’ will carry across everything from stationery to the company’s expanding fleet of vans.

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