pitt&sherry approached at+m integrated marketing to be their preferred supplier of marketing services, with the aim of increasing brand awareness and establishing a greater presence in the National  market.

at+m integrated marketing and the senior management of pitt&sherry recognised that the first step was to review the current brand.  Instead of creating a new brand, it was decided to renew the current one – retaining current brand awareness but highlighting the ‘shift’ in the business focus.

The new brand saw a change from the primary colours of red, yellow and black to ochre, burnt orange and olive green. These colours were representative of the focus towards environmentally responsible processes. The typeface of pitt&sherry was changed to a sans-serif font to reflect the contemporary approach to their projects. The name was made all lowercase. This is considered more personal and less formal, attributes they wish to instil throughout their staff.

A range of marketing materials were re-designed including: product brochures, corporate presentation folders, business cards, general corporate stationery and the client’s website.

at+m integrated marketing’s service offerings were also utilised in the copywriting, design, printing and distribution of a company newsletter that is released nationally to a targetted audience. These integrated strategies significantly raised the level of brand awareness.

at+m integrated marketing continue to work very closely with pitt&sherry, assisting them on almost a daily basis with their advertising, design and marketing needs.

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