Design:
Iron House Brewery, White Sands Resort

Iron House Brewery uses the finest of traditional ingredients and water from their own natural spring to produce their handcrafted beers which contain no preservatives and no additives. This natural philosophy and the brewery’s scenic location were the inspiration for the traditional yet contemporary bottle labels.
A different colour combination was used to differentiate between the Pale Ale, Lager, Wheat Beer and Porter varieties.
Tying in the launch of its range at the Hobart Beerfest proved a perfect strategy for Ironhouse Brewery, as it soaked up the success of being named most popular beer from more than 100 beers available at the event. Prior to the Beerfest, a soft launch was held at the White Sands Resort, where Mr Briggs matched each beer with a particular food dish to enhance the taste experience, and treated guests to a tour of the brewing facilties.
Head brewer Michael Briggs said the development of the new brewery had taken nearly two years to come about. With critics already praising the beers and the eye catching labels designed by our creative team, the future of Ironhouse Brewery is sure to be a tasty one!
