Advertising:
at+m sprintaprint
This self-promotional radio campaign came about as at+m had a great story to tell regarding a process on offer across its sprintaprint division.
A new service proposition called ‘Quicker Quality’. It sounded more like the title of a Hollywood blockbuster than a commercial printing solution, so we promoted it as such – the way you’d announce a big movie. To cut through all of the usual fast paced retail clutter and stand out in radio ad breaks, the idea required a sense of drama. This was achieved with a character read channelling the deep voice of the late great Don LaFontaine, yes, that famous ‘movie trailer voiceover guy’. This approach was totally out of left field for the category but it managed to pique the curiosity of potential print clients who were then directed to the website where they could submit their quote request online.