Pianos First
Pianos First were looking to promote their national pre-Christmas piano offer – a free Tasmanian Gourmet Christmas Hamper for all Alex.Steinbach piano purchasers.
Our Services:
Direct Mail
Far from the trashy ‘junk mail’ of old, today Direct Mail (DM) has found a new level of respect and acceptance. That’s not hard to believe considering the very real benefits DM offers any business, big or small.
The benefits of being Direct
Targeted DM talks personally to one person, about something they really are interested in. It’s only junk mail if it is addressed to the wrong person.
Building a sophisticated DM database, with valuable information about your customers, is essential to generate more sales and produce more effective, targeted campaigns.
Direct Mail is:
- Targetable — You can target your prospects precisely by a specific area or to selected individuals who can be addressed by name.
- Measurable — Results can be measured accurately and quickly. You can determine response rates and return on investment.
- Affordable — Your mailings can be tailored to suit your budget. There is no waste — every mailing is a targeted ‘personal’ communication from you. Any unproductive areas and names can simply be omitted from your mailing list.
- Creative — Be as creative as you like. Make the sort of impact that best reflects your brand to a particular target market — from a simple postcard to an elaborate, interactive mailing.
at+m integrated marketing can help you develop cost-effective DM programs that create positive results — loyalty, acquisition, and sales.
For something even more personalised, we have the latest Variable Data Technology, producing effective and highly targeted customer mailings.
What’s more, we can manage the whole process for you, from design to print to distribution and analysis.
Case Studies: Direct Mail
Tasmanian Perpetual Trustees Limited
As their designated supplier of marketing solutions, at+m integrated marketing are considered an extension of their marketing department. TPTL use our full range of marketing solutions, including creative and design, advertising and media, publishing, sprintaprint, mailing logistics and online.
Tamar Ridge Estates
Mailed to an extensive database developed by Tamar Ridge Estates over a number of years, the Wine Club Members direct mail piece has been developed by at+m integrated marketing to invite customers to join the Wine Club for the unique opportunity to sample Australia's Coolest Wines. Tamar Ridge Estates brings together a selection of Estate grown brands from Northern Tamar Valley to the East Coast of Tasmania.
Direct Mail
Direct Mail is a letter, or combination of letter and promotional ‘piece’, that is personally addressed to the recipient. 86% of people are likely to open an envelope that is addressed to them. This statistic presents a huge opportunity to connect one-on-one with new or existing customers.
Blundstone Footwear
Blundstone was looking to promote its Brutes range of boots by way of a gift-with-purchase offer. So we developed a concept that continues to build on Blundstone’s rugged and reliable brand image, whilst at the same time getting straight to the point with a bold call-to-action.
Commander Centre
It was Targa time in Tassie again. Commander Centre, a major sponsor of the event, approached us to develop a direct mail piece to be sent out to their database plus artwork for their two participating vehicles.