Tag Archives: promise
I have spent quite a few years working with various media companies here in Australia and around the world helping them and their clients position their businesses. The common and astounding thing that is evident everywhere is how many businesses simply don’t understand the difference between What They Do and What They are Great At.
All brands have to make a promise. Google, for example, say “we can find stuff for you”. A humble loaf of bread should be saying “I’m fresh and taste good”.