Tag Archives: music
Selling the American Dream, or Dreamerica, to travellers.
How hard can it be?
Haven’t movies and megabrands already ticked that box?
Not necessarily so.
How much does a prime time 30 second TV commercial cost? Channel Nine has set a new standard, after the success of their new program The Voice reaching over 2 million viewers each night of their opening week.
Opening the time capsule for those who were there…
and for anyone who appreciates well-crafted pop music.
As promised, here’s a further exploration of music that has worked well in advertising. In the full selection listed below, the tracks are as varied as the moods they evoke.
Throughout the history of art and advertising, words and images have been evocative forms but neither come close to the emotional pulling power of music.