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Tag Archives: music
“Land of Dreams” – The first (ever) global U.S. Tourism Campaign
Selling the American Dream, or Dreamerica, to travellers.
How hard can it be?
Haven’t movies and megabrands already ticked that box?
Not necessarily so.
While the going is good!
How much does a prime time 30 second TV commercial cost? Channel Nine has set a new standard, after the success of their new program The Voice reaching over 2 million viewers each night of their opening week.
Posted in Advertising, Marketing, Media
Tagged music, talent
They don’t write ‘em like that anymore:
30 tracks from 30 years back
Opening the time capsule for those who were there…
and for anyone who appreciates well-crafted pop music.
Posted in at+m, Creativity, People, Plus+
Tagged music
Music in advertising (part2)
As promised, here’s a further exploration of music that has worked well in advertising. In the full selection listed below, the tracks are as varied as the moods they evoke.
Posted in Advertising, Brands, Creativity, Featured, Media, Plus+
Tagged music, TVC
Music in advertising
Throughout the history of art and advertising, words and images have been evocative forms but neither come close to the emotional pulling power of music.
Posted in Advertising, Brands, Creativity, Featured, Media, Plus+
Tagged music, TVC