Tag Archives: campaigns
There have been numerous tourism campaigns promoting Australia as a must see tourist destination. Here is a list of a few of our favourites.
Pairing brands with well-known people. Wise investment? Or fraught with danger? Yes, sometimes it’s a forced affair. But, when the stars do align, the result can be impressive.
at+m was approached by the Department of Infrastructure, Energy and Resources (DIER) to create an awareness campaign around changes to the car registration process.
Selling the American Dream, or Dreamerica, to travellers.
How hard can it be?
Haven’t movies and megabrands already ticked that box?
Not necessarily so.