Monthly Archives: July 2012

Land of Dreams

“Land of Dreams” – The first (ever) global U.S. Tourism Campaign

By Jonathan Cant on 17 July 2012

Selling the American Dream, or Dreamerica, to travellers.
How hard can it be?
Haven’t movies and megabrands already ticked that box?
Not necessarily so.

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Posted in Advertising, Brands, Marketing, People Tagged , , ,