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Monthly Archives: November 2010
To rebrand or not to rebrand? … That is the question
For companies who have spent decades building brand equity and awareness around their brand, where’s the sense in rebranding?
Posted in at+m, Brands, Creativity
Tagged logos
Music in advertising
Throughout the history of art and advertising, words and images have been evocative forms but neither come close to the emotional pulling power of music.
Posted in Advertising, Brands, Creativity, Featured, Media, Plus+
Tagged music, TVC
What price the strong Aussie?
Just like the five kangaroos adorning the coin itself, our dollar has been jumping around a bit lately.