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Monthly Archives: October 2010
The goalposts have shifted…
Once upon a time, it was enough for a business to hand out a promotional freebie on the basis of it being genuinely ‘useful’ to the recipient.
Posted in at+m, Creativity, Marketing, Plus+
Tagged afl, engagement
Launceston to Melbourne via Batmania!
Now, despite the somewhat curious title, this is not a story about the Caped Crusader, nor is it an hallucinatory tale of crazed, swooping bats attacking a scheduled flight across Bass Strait.
Posted in Advertising, at+m, Marketing, People
Tagged launceston, melbourne, tasmania, victoria
“I’m on a winner” …Old Spice
You have probably heard, seen and/or read all about The Old Spice marketing campaign that has had the whole world talking, well Marketing magazine has released the latest statistics on the impact the campaign has had on the brand and its sales.
Posted in Advertising, Brands, Creativity, Marketing
Tagged old spice, social media, youtube
We need to talk
Don’t worry, before you start thinking it’s those dreaded four words that often precede a relationship break up, let us assure you, our meaning is quite the opposite.
Posted in at+m
Tagged relationships