Category Archives: Marketing
The Adventures of
Stock Pic Chick
Is this the ad world’s most popular face?
Or… (Cue Wagner’s Ride of the Valkyries) …a Scandinavian überwoman capable of mastering any situation, anywhere, at any time?
While the going is good!
How much does a prime time 30 second TV commercial cost? Channel Nine has set a new standard, after the success of their new program The Voice reaching over 2 million viewers each night of their opening week. The price …
Message on a bottle
Yeah, what was the name of that nice wine again? You know: the one we liked at the thing we went to that time at that place?
Five lessons from NAB’s ‘bank break-up’ marketing campaign
NAB released a new marketing campaign on Valentine’s Day in an attempt to differentiate itself from the other major banks ANZ, Westpac and Commonwealth.
There’s no need to shout
An important part of marketing property properly is getting the language and tone just right to suit the project and its target audience.