Category Archives: Brands
There have been numerous tourism campaigns promoting Australia as a must see tourist destination. Here is a list of a few of our favourites.
Pairing brands with well-known people. Wise investment? Or fraught with danger? Yes, sometimes it’s a forced affair. But, when the stars do align, the result can be impressive.
Selling the American Dream, or Dreamerica, to travellers.
How hard can it be?
Haven’t movies and megabrands already ticked that box?
Not necessarily so.
I’m sure by now everyone has seen something to do with the new Commonwealth Bank “CAN” campaign.
“A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.”