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Author Archives: Lauren Dawes
Examples of Successful Social Media Campaigns
We all hear such mixed reviews on social media, and I’m sure we have all wondered about the merits of it.
Posted in Marketing, Media, Social
Tagged campaigns, social media
“I’m on a winner” …Old Spice
You have probably heard, seen and/or read all about The Old Spice marketing campaign that has had the whole world talking, well Marketing magazine has released the latest statistics on the impact the campaign has had on the brand and its sales.
Posted in Advertising, Brands, Creativity, Marketing
Tagged old spice, social media, youtube
Australia’s most and least trusted brands
Brand Asset Consulting (BAC) have released their results for Australia’s top 10 most trusted brands in their 2010 Brand Asset Valuator (BAV).
How does your Logo?
A business only has one opportunity to make a first impression… so what does your logo say about your company? New, innovative, approachable or confusing, tired, outdated?
Posted in Brands, Creativity, Design
Tagged logos