“A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.”
Some clever cookie has now adopted these internationally recognised symbols into a smartphone game to test the user’s recall. I have only downloaded the app this week and am absolutely addicted.
I woke up last night and to my surprise I didn’t feel the usual pang of disappointment that waking in the middle of the night brings. Instead I was excited of the prospect of testing my knowledge of logos.
This game has been at the top of the download list for weeks and I have simply been late to catch on.
It is amazing the power of a strong logo. A simple font, colour or shape is all it takes to recognise a brand. The pink B in the Barbie brand, the outline of the subway text, the e from the eBay name – all recognisable by these small (and otherwise meaningless) shapes.
A logo also helps in describing the personality of a brand. The Black Stallion on the Ferrari logo would look out of place situated on a Volkswagen Beetle. When a consumer sees the logo, what is the immediate perception they have of the brand? This is just one of the questions, which form the basis behind these seemingly simple designs.
If you are keen to finish that book you have started, need to complete writing that article or are mid-way through a TV series that is enthralling, then this is most definitely not the game for you.
If, however, you do decide to spend hours screaming the names of brands you didn’t even know existed in your memory at your iPhone/iPad screen and reach level 7 – could you please inform me as to what the red maple leaf encompassed by a red circle is, it would be much appreciated.