All brands have to make a promise. Google, for example, say “we can find stuff for you”. A humble loaf of bread should be saying “I’m fresh and taste good”.
However, not all companies are doing so well after a recent most-loved brand survey showed our very own most-loved brown spread, that we all (maybe) put on our morning toast, had dropped from 4th to 10th place after the disastrous launch of I snack.
A classic example of a brand not delivering on a promise. This has even flowed through to a drop in sales for the company’s other products.
Another point of interest is that the breakfast spread market is a baby-boomer product and younger Gen Y are failing to connect with it.
So does that mean Gen Y don’t eat toast or breakfast? Or perhaps the humble toaster isn’t high tech enough to use?
Yes we do love those clear toasters, very cool
They take some cleaning ,especially if you spill the Vegi spread on it.