A business only has one opportunity to make a first impression… so what does your logo say about your company? New, innovative, approachable or confusing, tired, outdated?
First we need to start with ….what is a logo? A logo is a graphic element that represents your brand, this includes font, colour, symbol that represents your company.
The goal of your logo is always to project the company’s intended image. A logo aids and promotes public recognition of your company; therefore your logo needs to be easily recognisable as your own, eye catching and practical.
Check out this article: What Makes A Good Logo. It gives a great understanding of the 5 most important elements that make a successful logo and really insightful look in to the most successful logos around.
Maybe it’s time to ask yourself, is your logo doing your business justice?