How to ensure your online presence reaches your mobile audience

“…and the Award for Best Use of Feline Talent in Video or Moving Image goes to…”

Pairing brands with well-known people. Wise investment? Or fraught with danger? Yes, sometimes it’s a forced affair. But, when the stars do align, the result can be impressive.

Selling the American Dream, or Dreamerica, to travellers. How hard can it be? Haven’t movies and megabrands already ticked that box? Not necessarily so.

I’m sure by now everyone has seen something to do with the new Commonwealth Bank “CAN” campaign.

“A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.”

It just goes to show, you can’t keep a down man good! Between his Two and a Half Men exit and new show Anger Management airing, Charlie’s been sharing his winning formula with interested parties.

How much does a prime time 30 second TV commercial cost? Channel Nine has set a new standard, after the success of their new program The Voice reaching over 2 million viewers each night of their opening week.

Yeah, what was the name of that nice wine again? You know: the one we liked at the thing we went to that time at that place?

New Zealand is living proof that Nature is still The Greatest Show on Earth.

Tasmania has many iconic things. One of them has been part of everyday life since 1878.

Drama? Humour? Mystery? Conflict? Resolution, maybe? Empathy with the character?

Who knew that a humble slice of raisin toast could raise a few eyebrows? Clearly it’s one of life’s guilty pleasures.

Opening the time capsule for those who were there... and for anyone who appreciates well-crafted pop music.

NAB released a new marketing campaign on Valentine’s Day in an attempt to differentiate itself from the other major banks ANZ, Westpac and Commonwealth.

We all hear such mixed reviews on social media, and I’m sure we have all wondered about the merits of it.

I have spent quite a few years working with various media companies here in Australia and around the world helping them and their clients position their businesses. The common and astounding thing that is evident everywhere is how many businesses simply don’t understand the difference between What They Do and What They are Great At.

So says Michael Mascha, food anthropologist and founder of finewaters.com

For companies who have spent decades building brand equity and awareness around their brand, where’s the sense in rebranding?

Just like the five kangaroos adorning the coin itself, our dollar has been jumping around a bit lately.

Once upon a time, it was enough for a business to hand out a promotional freebie on the basis of it being genuinely 'useful' to the recipient.

Now, despite the somewhat curious title, this is not a story about the Caped Crusader, nor is it an hallucinatory tale of crazed, swooping bats attacking a scheduled flight across Bass Strait.

You have probably heard, seen and/or read all about The Old Spice marketing campaign that has had the whole world talking, well Marketing magazine has released the latest statistics on the impact the campaign has had on the brand and its sales.

Don’t worry, before you start thinking it’s those dreaded four words that often precede a relationship break up, let us assure you, our meaning is quite the opposite.