The competition requires students to form teams and design, build and test Formula One model cars that are powered by CO2. Students must then progress through regional, state and national finals in order to reach the international finals and compete against the best in the world.

The competition is a great way for students to learn project and time management, team work, and engineering principles. Further to building their model, students must then apply marketing principles and activities such as presentations to the projects.

This year, at+m is sponsoring a Riverside High School team in the competition. We are providing the students with marketing assistance for their whole challenge. This includes the design assistance and printing of display material, vehicle signage, and advice on media exposure and PR.

This gives the students real insight into the marketing of real world products and provides them with valuable knowledge for the future.

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